Every lead in one inbox — scored, assigned, followed up.
BeCreative Suite pulls leads from Bayut, Property Finder, Dubizzle, Instagram, WhatsApp and your own website into a single inbox. Each lead is scored by AI, assigned to the right agent by rule, and tracked through a pipeline from first enquiry to signed contract — so nothing sits unanswered.
Screen taken from the product.
Where do the leads actually come from?
A Dubai brokerage rarely has one source. Portal enquiries arrive by email, Instagram sends direct messages, WhatsApp gets the serious buyers, and the website form goes wherever it was pointed years ago.
All of it lands in one inbox here, tagged with its source. You stop asking which channel a lead came from, because the answer is already on the record — and at the end of the month you can see which channel actually paid off.
What does AI scoring change?
Every lead gets a score with a written reason: budget against your inventory, stated buying window, language, how the enquiry was phrased. A hot lead is visible without anybody reading the whole thread.
The point is not the number. The point is that on a Monday with forty new enquiries, your team knows which six to call first.
How does assignment work?
By rule. Language, community, budget band or round-robin — whatever matches how your office is organised. A Russian-speaking buyer looking in Dubai Marina goes to the agent who handles both, automatically, at the moment the lead arrives.
Unassigned leads are counted on the dashboard, so nothing quietly rots in a shared inbox.
What does the pipeline look like?
Stages that mirror a real Dubai deal: new, contacted, qualified, viewing booked, EOI or down payment, SPA signed, closed or lost. Each card carries the client profile, budget, interest, activity history and next action.
You can see the pipeline as a list or as a board, filtered by agent, source or stage.
Does it stop leads from being forgotten?
Follow-up reminders sit on the lead itself, and stale leads surface instead of disappearing. If an agent leaves the company, their conversation history and files stay with the agency — not on a personal phone.
Frequently asked
Can I connect Bayut and Property Finder? +
Yes. Portal enquiries are collected into the same inbox as everything else, tagged with the portal they came from.
Does the AI scoring work in languages other than English? +
Yes. Enquiries in Turkish, Arabic and Russian are read and scored the same way, and the reasoning is shown in your panel language.
Can I keep my current lead statuses? +
Pipeline stages are configurable during setup, so the board can mirror how your office already works.
What happens to a lead when an agent leaves? +
It stays in the agency account. You reassign it to another agent and the full history — notes, messages, viewings — goes with it.
Related modules
See all 20 modulesSee it running on your own projects.
A 30-minute call on your own inventory and your own leads — not a generic slideshow.
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